Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain and measure your customer connections through this powerful business tool.Suggested usesSmall Business - generate sales and build your customer base from the ground up by sharing your expertiseBig Business - add this virtual sales person that can offer expertise and help to the customer while being the face of your company that builds relationshipsMarketing Firms - great tool for your employees and even better tool as a giveaway to clientsBusiness Majors - learn real world skills like these before an internship or job so you can excel at interviews and hit the ground runningTopics covered includeWhat is Business Blogging - Defining Strategy, Blog Budget, The Content QuestionFive Effective Business Blogging Subjects - Cost or pricing questions, Problems or issues questions, Comparison questions, Review-based questions, Best-related questionsBest Search Engine Optimization Practices - Keywords & Blog Titles That get Results, Meta Descriptions & Subheads, Content Length & ImagesProducing Quality Content, Proper First Paragraphs, Disarm the ReaderWays to Generate TrafficMeasuring the Success of Your Efforts - Its About Trust, Traffic, Leads & Sales, Using the Right ToolsMaintaining Long-Term Success - Buy-In From Top to Bottom, Integrate Blog into the Sales Process, Establish the Role of Content ManagerSpecificationFormat - EaselDimension - 11 x 8.5 x 0.06 in.
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