TheorieHelichrysum and Plum Nourishing Shampoo - Enrich and Soothe - Suited for Dry & Over Processed Hair - Protects Color & Keratin Treated Hair, Pump Bottle 800mL - Label Design May Vary

I have 3a/3b curls that I have battled with my entire life. I’ve been chemically treating my hair for the last 15 years and it’s seriously gone through the ringer. You name the treatment, I’ve had it in my hair - Yuko, Keratin, Lye relaxers. I mean EVERYTHING. 2 years ago I stupidly decided I was going to do an at-home treatment with a product I had no experience with and I completely melted my hair off. It turned to cotton candy. I lost half my hair. It was the worst thing I’ve ever done to myself.Since then, I’ve been treating it (professionally!!!) with Keratin in an attempt to strengthen the bonds back, and now I’m left with this strange tight, natural curl at the root and a stick straight chemically fried pattern from the mid shaft down. Every shampoo I try seems to dry out the bottom or make the root super greasy, or both (which, I PROMISE YOU, is not a good look).THIS STUFF IS INCREDIBLE. Not only does it smell amazing - it’s like walking into an arboretum. So floral. So springy. So. Delicious. But it lathers like a shampoo that has all the terrible sulfates! It surprisingly has given me a lot of volume too. It feels “just left the salon” clean. No buildup at all, and it’s actually relaxed my root quite a bit. I did also purchase the conditioner, and boy, is my hair soft! It’s super shiny and healthy looking at the root. I feel like I’m in a Pantene commercial with all the shine, until I look at my ends and realize that only scissors and Jesus can fix those. Sigh.Anyway, this stuff is incredible. Buy it. Your hair will thank you.

Best Shampoo ever! I would give this shampoo 100 stars if I could!My hair: somewhat straight in the roots, but wavy in the middle and ends, but that kind of wavy that you don't like and you'd rather straighten it. That's my hair. Also VERY VERY FINE. the kind of fine that gets super oily at the 2nd day and the ends are still very dry. additionally I have being getting keratin treatments for the past 3 years and although they REALLY help to the texture of my hair, they make my hair even oilier.With this said. I hasn't ever been the kind of woman that would spend a lot of money on shampoos. I would always buy cheap drugstore shampoos and a I would spend my money in a very good high end treatment. So, even though I was told multiple times that with keratin treatments one should use shampoos that are sulfate-free, I never cared or payed attention to it because all of the shampoos that I have bought with those specifications (normally more expensive than the regular ones) have ended up making my hair oilier and oilier and they have left my hair really weird. Finally this summer I decided to do a little research on this "sulfate-free shampoos for keratin treated hairs" that would not make my oily roots to get oilier and I found this one! It was my first time trying this brand and my first time buying what I considered an "expensive" shampoo and I was BLOWN AWAY BY THIS SHAMPOO. The very first time I tried it (even though I just only bought the shampoo) I felt my hair waaaaay softer WITHOUT MAKING IT OILY!! It has been working perfectly in my type of hair that I'm going to keep ordering it forever!!! I have been using it for a month now and I wish I knew of this before!!! I am planning on getting the complete line of products! So, if you are hesitant about buying it DO NOT OVERTHINK IT AND BUYYY IT!

Best Shampoo I have EVER used! LOVE this stuff..AWESOME product!!I have fine medium length hair - stick straight & live in arid climate. Years ago I could do anything to my hair without damaging it, and the most important product in my arsenal was the de-tangler. Over the years my hair became more dry & fragile (I color highlight every ~3 to 4 mos). I have tried lots & lots of different high end conditioners (that's where I would spend the $$) ...then different brands both low / high-end shampoos, but never really happy with any of shampoos (high or low-end). Most were way too strong and had to use tons of conditioner, or they would leave a residue that weighed my hair down.This is the very FIRST shampoo that I have ever been enamored with! It does NOT strip my hair & leave it a tangled mess - it sets up my hair perfectly for the conditioner. Cleans without stripping OR leaving a residue - Wow!! SOFT CLEAN shiny results. It suds up wonderfully, easily rinses out.I prefer natural ingredients - but they have to perform. This shampoo has some really good natural ingredients in it and it TOTALLY Performs! I threw out or gave away all the other products under my sink. This is it. I actually LIKE shampooing my hair, that's a first, ever. The conditioner (set) is the icing on the cake. I have been using both the shampoo & conditioner for several months now.. and continue to be super happy with the result EVERY single time!

Smells so good and makes my hair happy