Utilitarianism by John Stuart Mill. John Stuart Mill was the foremost propagator and the first philosopher to use the term Utilitarianism. He was a prominent scholar and advocate to the Utilitarian philosophy that is a part of normative ethics. Utilitarianism, like the term points out emphasizes on the utility or the end means from an action or set of actions taken for a specific situation or as a life goal. Utilitarianism emphasizes heavily that happiness should be the factor for determining wrong and the right. Contrary to that what moral philosophy tells. However, elements of rational, deductive and analytical reasoning are incorporated in the doctrine of Utilitarianism to further clarify the meaning of Utilitarianism philosophy. John Stuart Mill rejected the analytical viewpoint in Utilitarianism to be purely based on quantitative analysis, on the contrary he describes pleasures to be preferential. Thus, quality becomes another important component of utilitarianism when the more desired are given due preference over the less desired.
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