PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

I have been using this make up for years. All day wear and great coverage.

Love this stuff. It's full coverage and not to very greasy.

Sooooo pretty! I think it’s great coverage without being too heavy. I use less than one pump, otherwise it does get cakey on my skin. I set with Ilia powder and loving that combo.I wear Supergoop unseen underneath to work as a primer. I do wish this foundation had sunscreen in it, that’s why I waited to try it.I have clear, combo skin with rosacea.Expensive but I think it’ll last awhile so for the quality, I think for the size it’s a fair price.It wears well, not too oily, but I’ve been using PUR pressed powder to touch up later in the day.

I'm on a constant search for the perfect foundation now that I'm in my early 50's. I would say this is one of the nicer ones I've tried. I still have oily skin and some fine lines and so far, (winter months in the south) it's stayed on well. TBD in the humid summer months! It goes on smooth, covers well, without being heavy or cakey. I'd consider buying again.

I used to buy Armani foundation, which was almost twice the price and full of chemicals. I’m so glad to have found PUR! It’s just as good as Armani, if not better. And it’s clean! I love that you don’t have to use much for full coverage and it lasts all day without pooling, or sliding off your face.Completely converted !

It leaves your skin radiant and beautiful when you apply it and it is super resistant!! I liked it very much, besides it yields enough!

The media could not be loaded. This brand is vegan, clean, and lightweight. Normally I use a primer but it isn’t necessary with this formula. It blends perfectly, isn’t streaky, and leaves my skin feeling clean at the end of the day. I worked at Ulta as a Prestige Beauty Advisor and got to try a lot of different brands but this one was by far my favorite.

It's very thick and I found it hard to spread on my face.