WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Red

First time using Wella colour and I am very pleased with the results. Reading reviews before buying I opted for a lighter shade than what I normally would use and the colour came out perfect. I mixed 1.5oz of 5RG Light Auburn and 0.5 oz of 6R Red Terra Cotta with 20 developer and the coulour came out as beautiful chocolate brown with a hint of red (my natural hair colour is dark brown with plenty of grey). Excellent grey coverage! Was a little freaked out when applied because it turned so dark almost black while processing but washed out great, no stained skin and no bleeding into the towel after a thorough rinse and conditioning. The brands I used previously not only stain the towels but also pillow cases until two washes after. So, no stains was a great bonus. And I didn't think I was going to like the liquid consistency but it's actually so much easier to apply and saturate the hair.

I get compliments on this color at least once a week. I also love that it doesn’t stain my skin at all and goes great gray coverage.

This is my favorite red! I’ve attached a pic of my hair prior, I’ve been using this color every 6-8 weeks for over a year and it’s just gotten more vibrant overtime. I’m constantly asked if I’m a true redhead, it’s a very believable natural red for me. If you over process it, it will start looking more burgundy toned and less natural so definitely stick with 30-40 minutes. At this point, none of my hair is bleached but it was beautiful on bleached hair as well, faded out to be more of a strawberry blonde. On my natural color with 20 volume developer, this is what I get and it just becomes dull after 6-8 washes (4-5 weeks).

I have been using wella products for years. I am a former hairdresser so I have been doing my own color all these years. I like wella color charm because it delivers a great natural looking color.I use 1 Oz 20 strength Creme developer,with 2/3’s 8RG/729 Titan Red Blondeand last third I divide equally with 4/N 411 medium brown and 5RG/ 445 5 light auburn to achieve the color shown.After I colored my whole head of hair the first time, I only color the new grown in roots from there on. I leave on for 25 minutes.I find that when people color their hair this auburn color at home or rather any red color, it tends to look fake using this one product unless the natural hair is on the dark side. If it’s over white or gray, blonde, well, definitely doesn’t read well. With the medium brown added to it, it tones down the fake look. I’m 68 for reference and yes I do wear makeup and have good skin. But I think because of my realistic looking color and below my shoulder length hairstyle people think I’m around 55 thereabouts. I will color my hair as my mom did until I can’t and she did till she passed at 80. Anyway, great products and so easy to get on Amazon and even cheaper with auto replenish.

The dye works well and stays in, but it's not really burgundy - it's a deep red color. Also very strong scent.

Really pretty color. The product went a long way and had really good pigment.

I started using Wella color after finding a how-to manual online. I love being able to make a custom color that is long lasting. Don’t be afraid to dye your hair at home. Just follow the directions.

I have been using Color Charm for years. Works really well