OGXImpecca-Blonde Purple Toning Shampoo, 13 fl oz

It really works! It fades the brassiness that sometimes occurs with dying hair. It also leaves hair shiny and soft. A bottle lasts a long time.

Me gusta el aroma y el acabado que deja en el cabello, pero no genera mucha espuma, es muy líquido y reseca un poco El cabello

One thing I really don't like about purple shampoo, the smell, this one smells better than most I've tried so far. I'll buy again for sure.

Se supone que es para neutralizar los tonos naranjas y amarillos y me lo dejo peor, un matizado debe platinarlos ps no me dejo mis rayos en un tono cobrizo, me echo a perder mis luces

(Backstory, skip forward for list of Pros) I have tried this brand of shampoo before and it wasn’t anything special. The smell, effect on my hair, amount I needed to use to cover my scalp. I thought I’d give this brand a second try with their purple shampoo and it was such a better experience!! It felt like salon shampoo to me!Pros: 1)Sulfate free 2)Concentrated. Some sulfate free shampoos don’t lather and feel drying and like they are mostly water so you feel like you need more shampoo to get your hair clean. And then you need extra conditioner after to undue all the dryness. This is thick. A little goes a long way. 3)Dark purple color. I read that the darker the color, usually the more effective it is. This is super dark and I noticed a difference on my brassiness after one use. I put it on and lathered and left it on while I shaved. 4)Pleasant smell. Fragrance is very personal I know. To me this smells lovely and luxurious. Maybe a little fruity, a little floral, a little vanilla. If you can’t do fragrance at all, I would skip this. 5)So smooth! I don’t think I’ve ever used a shampoo that made my hair feel this good. It feels soft when rinsing the shampoo out. I still use conditioner because my hair is long and tangles but I actually may not need to with this shampoo. It feels so silky! If I use my same conditioner, same leave in spray conditioner, and style it the same, it turns out looking healthier and shinier and I know the only thing I did differently is the shampoo. This is a winner!I have wavy hair, medium density, not super thin or super thick, dirty blonde with some blonder highlights in front.