BraunBraun Digital Alarm Clock with Date, Month and Temperature Displayed, Negative LCD Display, Quick Set, Crescendo Beep Alarm in Black, model BC10B (1 Pack)

This is no way a cheap alarm clock.But it does exactly what you need. Sometimes you have to pay more to get the item that actually works:Easy to adjust and readNo blinking lights at nightSilent operationAlarm that starts as a whisperEasy access flip switch on the top of the unit to either briefly illuminate the clock or to snoozeAt the back at the top of the unit a large slider that turns the alarm on and offGives time, date and temp, alarm time and bell symbol to indicate the alarm is switched on.Brain excellence at its peak!

Purchased for my partner for Christmas and he is very pleased with his new Braun alarm clock, lovely easy to read display easy to set up and looks good on the bedside table

The good: It's a very well made clock. The alarm switch is satisfying. The backlight is very even and pleasant. The night time backlight is optional. It is very dim as it should be, maybe just slightly on the bright side but compared to most illuminated clocks it's actually not disturbing. It casts enough light to be able to see about 50cm around it but it's a very soft light. This night-time backlight turns off during the day - it has an ambient light sensor to decide so it responds to room lights too.The +/- controls for setting the clock and the alarm make small adjustments very convenient and easy.The terrible: it's basically invisible in room daylight. Just a dark grey screen. Looks great in direct sunlight, and if you touch the top to get the full brightness backlight, but very hard to read in normal diffuse room light. It's a big let down honestly but I can't bring myself to rate it less than 4 despite this, primarily because other bedside clocks I've tried are so much worse in other ways.

But I bought this clock 3 years ago and I still love it! It is not too bright, but gets brighter when you touch it. I love that you can see at what time the alarm is set. The temperature and date are also very handy. I would certainly recommend it!

It’s a really nice looking device, the screen is a great size that I can read without putting my glasses on, and the touch sensitive top button for snoozing the alarm is great. However, there’s too many issues preventing me from recommending it. First, setting the alarm seems iffy, the time up and down buttons don’t work straight away, I have to wait 5-10 seconds before they’ll actually change the digits! Next is the alarm off button, there’s no simple tap or single press to cancel the alarm, you have to physically slide the rear button down to turn off the alarm, and then slide it back up to turn it on again for the next morning. The back light is also annoying, I don’t like it on during the night as it keeps me awake, but I like to tap it to see the time if I wake up in the night. That all works great apart from the light then being too bright. There’s no dim settings, so it’s one brightness for tapping, and one for the night light. Then during the day, as others have said, the clock is pretty much illegible. I wouldn’t buy again and looking for something else, I’ll personally just go back to my phone which is far easier to set the alarm on.

Nice design, however It keeps resetting randomly, making it COMPLETELY UNRELIABLE AS AN ALARM CLOCK.There have been cases where it has reset during the night and then I have no alarm the following morning (the risk of being late for work or missing a flight is high if you relied solely on this). It is so unreliable that I have had to go back to using my phone as an alarm and the primary reason for getting this alarm clock was to leave my phone outside the bedroom.

Great, nicely made and takes two AA batteries so battery life should be good. Display lights up with a touch of the top, so doesn't disturb at night

Birthday giftHe really likes it