L'Oreal ParisColour Riche Matte Lipcolour, Doesn't Matte-R, 0.13 oz.

I have been searching for this color for years.I kid you not. This color is perfect 👌🏾 and I was afraid it was going to be another knock off but no it’s really L’Oréal 405. The price point is right. So is the texture. I love a Matte lipstick 💄 this has just a touch more moisture than I would prefer but the longevity last a few hours before you need to reapply. If you’re not eating or drinking. I am definitely planning another purchase.

The media could not be loaded. Lighter on my lips than promoted on the website, but it works.

When this came it looked a little lighter than pictured, but I tried it on anyway. The color is more in the red family than a wine/brown color it appears to be in the photo, with that said, I've worn reds before and as an older woman I still love my lipsticks. This was applied at 11:00 am ,I had several drinks, ate lunch , had more tea /soda and by 6:00 pm the color was still there (it had faded slightly) but I applied it again and was good to go ! The matte finish didn't bother me ,you can add a lip gloss on top if you like but this is a winner in my book! I just wish there were more colors.

This lipstick is so beautiful, but I wish it didn't "pool" in the corners of my mouth. That's not l'oreal's fault—I just have deep dimples at both corners of my mouth.

Not the exact color when on

I was looking for a dark red and in all the pictures I saw it looked pretty dark... well when I put it on... it's in my opinion a very light red with a pinkish tone.... and that color looks horrible on me... ( my lips are naturally very light in color....) guess I do need to get a new lipstick at the store where I can actually test a color....

long lasting, moisturizng

I love love love this lipstick. I don't have to keep reapplying all day and for the price you just cant beat it