COLOR WOWRoot Cover Up

A product I never knew I needed in my life. Great for hiding roots between dying. Giving you a better hairline when you've got your hair up. Also acts a bit like dry shampoo but without the white cast. Feels like it'll last ages

Great product, expensive but my last one lasted 2 years so I can't complain. A little goes a long way and the colour covers and holds well. I get the light brown even though my hair is dark brown as it's quite a dark 'light'. My only complaint is the packaging by Amazon- please see picture. It's really unacceptable that we have so much packaging in an age of ecological scarcity (even though it is recycled, the energy wasted to produce an oversized box like this is wasteful). It also means it won't fit through the letterbox so you have to be in to receive it- the product itself would easily fit through the letterbox even with a cushioned envelop. PLEASE ask Amazon to package your great products more suitably.Many thanks

So uselessDoes nothing.If I could give it zero stars then I would !Had a bad dye job and wanted to add some blonde highlights here and there.Honestly did nothing at all.And so expensive !I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’.Really wish I hadn’t.What a total waste of money.

Just received this, seems to work well, looks natural and is easy to apply but I'm shocked at the tiny amount you get for almost £30. It's a small thin block 1.5X5cm and I can't see how it's supposed to last 6-12 months, but will wait and see.

Brilliant product! Covered the grey perfectly! Delivery was super quick so thank you so much 5 Stars ⭐️⭐️⭐️⭐️⭐️

After looking at this for some time, but being put off by the price I finally decided to try it when it was on offer during prime day - it wasn't much of a saving but I convinced myself it was a saving!I had previously bought a cheaper non brand similar product on amazon which I love but it wasn't a perfect colour match so I assumed that this, being a well known more expensive brand would be even better. Esp since I use and like several other wow hair products. Sadly, that's not the case. You really need to load up the little brush that it comes with, meaning you use a lot more product than I did with the cheaper brand.. it's easy enough to use, however I didn't feel it covered as well as the other cheaper brand and I had to keep going over it several times... so it took me a lot longer. The colour match was better for me but I could get the same effect using a dark eyeshadow powder and better coverage with a cheaper non brand product. Overall, I am pretty disappointed and wouldn't recommend at the price - I do think there are better cover ups out there - covering better, lasting as long and costing less.

Fast delivery. My mum loves this, it doesn't irritate her scalp likes other type of products do.

Very good coverage indetectable