In 2004 the makers of Ivory Caps® had embarked on a business plan to develop the company's most powerful skin lightening product. Not only was this formula meant to be effective, but also safe for normal use. Though the idea was simple enough, the research and development to create such a product was surprisingly extensive. Every possible factor was considered in creating this revolutionary proprietary formula called "Skin Essentials." What ingredients should be used? How should they be applied? Even minute factors like, what kind of container will keep the ingredients fresh and active. Upon completion, the product was officially named Ivory Caps
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