The ABM Playbook for B2B Marketing : with 60+ Tactics

Good for finding new marketing ideas along with step by step guidance for execution. The tactics are informative for me

This is perfect book for marketers who want to begin ABM. The 60+ tactics is a ready-made Gyan that can be effortlessly grasped.

The way Sai has simplified ABM is just fantastic. It's a straightforward book to read but a very powerful practical guide with many implementation ideas. I have been using some of these ideas for my own business campaigns. I recommend this book to every marketer who wants to take their ABM skills to a new level of impact and experience.

Good book for beginners who want to focus on B2B marketing. The tactics look very straight forward and easily understandable.

This book gave a good start to me for understanding Account based marketing. The marketing tactics are nice and useful.