Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

“Very Good Copy” by Eddie Shleyner is an absolute gem in the realm of copywriting literature. As someone who has devoured numerous books on the subject, I can confidently say that this one stands head and shoulders above the rest.From the very first page, it's clear that Shleyner understands the intricacies of crafting compelling copy. The content is not only insightful but also incredibly practical. Each chapter is packed with actionable tips, real-world examples, and exercises that guide you through the nuances of persuasive writing. Whether you're a novice looking to break into the field or an experienced copywriter aiming to sharpen your skills, this book offers something valuable for everyone.One of the standout features of "Very Good Copy" is its clarity and conciseness. Shleyner masterfully distills complex concepts into easy-to-understand language, making it accessible without sacrificing depth. The tone is engaging and often humorous, making the learning process enjoyable rather than a chore.The book covers a comprehensive range of topics, from understanding your audience and crafting compelling headlines to the psychology behind persuasive writing and the importance of storytelling. Each section builds on the last, creating a cohesive guide that takes you from the basics to advanced techniques seamlessly.What truly sets "Very Good Copy" apart is its emphasis on ethical copywriting. In an industry where gimmicks and clickbait are all too common, Shleyner advocates for honesty and integrity, teaching readers how to create genuine connections with their audience. This refreshing perspective is both inspiring and motivating."Very Good Copy" is a must-read for anyone serious about mastering the art of copywriting. Its blend of practical advice, engaging writing style, and ethical approach makes it an invaluable resource. I highly recommend it to anyone looking to elevate their copywriting game and achieve remarkable results.

I'm in enterprise software sales, and was recently challenged to get better at writing. It just happened to coincide with the release of Very Good Copy. I absolutely loved this book. I would recommend to anyone who uses words to communicate to pick up a copy of this book. It's simple, powerful, and supremely intentional.

This book is not only an effective guide to writing better copy, it’s also a piece of art.I stumbled into copywriting after leaving a design background, falling into sales, and then finding creativity again in copy writing.Eddie shows a true artist spirit from his tone and aesthetics.The book does a wonderful job walking you through the teachings and thought process for a master copywriting by sharing first person perspectives.Very good book.

The moment I saw Eddie's announcement about The Book, I added myself to the waitlist.The second I got the email that it was live on Amazon, I ordered it.No exaggeration.That's how much I trust and rely on Eddie's advice and tips. I started following VGC when I first started in marketing, nearly a decade ago. I was looking for industry pubs and trying to figure out just what the heck it meant to be a copywriter. I'd seen Mad Men, became instantly infatuated with it, and I was already in marketing as a part-time side job in college. Eddie's micro-lessons and interviews accelerated that learning, and did so in the most concise, yet impactful, totally human way.And you can see it in every single one of the lessons in The Book. It's relatable, easily understandable, and so interwoven with heart and charm that I read it all in one sitting, in the middle of a city-wide power outage. Yes, really.I didn't have an internet connection, or even basic AC in the 100+ heat of a Nebraska August. So, I sat in a lounge chair in my driveway, and I read this thing cover to cover, all 207 lessons, in one afternoon.The funny thing was, even while I couldn't put it down, just because I love Eddie's words THAT much, I did slow down. Or at least, the world slowed down around me. And I noticed things, so many things. About writing. About love. About life. All because of this book.That's what Eddie can do for you. He won't just make you a better copywriter. He won't just tell you how to be more creative or more personal. He won't just tell you how to push past self-doubt. Of course, he does.But what he really does best? He shows you the way to be a better person.I know this went on way longer than it was supposed to, but Eddie, if you're reading this, I just want to thank you for sharing your words with the world. They've helped shape my life and my career, in no small way, and it's no exaggeration when I say that you are one of the best writers, and the best people, on this planet. Well done on The Book, man.

I've been working in marketing for 10+ years - and I don't think I've ever read a copywriting book cover to cover. But this one? I couldn't put down. It's smart, it's well-organized, it's a joy to read. I think I'll re-visit this one over and over again for many many years. Thank you, Eddie!

I write this review as a lover of fine writing, and not a professional or aspiring copywriter. I learned a great deal about copywriting—the craft, the timeless history, the modern threats (AI—and that learning was only possible because the book is filled with humor, poignant personal stories (which I learned will save us from the AI robots) and snappy wit. A real joy to have read. A triumph of an anthology.

I'm a fairly new copywriter—3 years and counting. Eddie's books is outstanding, so good infact I had to stop reading or I wouldn't get any of my own work done.All around great lessons and insights from every aspect of life, and easy to read.

This book talks about living everyday life and everything else there is to it. Copywriting just happens to be one of the main themes. Priceless for someone like me who's just getting started on the subject.I recommend this to anyone who has absolutely no idea about copywriting. It is that and much more.

It was great getting Eddie’s book in Portugal just a few days after its launch in the US.I am not a copywriter by trade but rather a video editor focusing on storytelling for organizations. Eddie’s teachings are invaluable in helping to get my message across.

I worked as a copywriter in advertising for 3 decades.David Ogilvy, Bill Bernbach, David Abbott...I studied them all.I thought I knew just about everything about copywriting and creativity.Until I read Very Good Copy.What a discovery!Now I know how prospectors must have felt when they struck a gold vein.207 gold nuggets on Thinking and Writing Like a Copywriter.Every page I open gives me an aha moment.But most importantly: the book inspires me to keep writing.

Simple, concise and clear - the perfect combination of factors to learn AND enjoy at the same time!Exactly as the heading says, it’s addictive. Each mini lesson feeds into the next and before you know it, you’re a quarter into the book! Loving it!