Colonial DamesHigh Potency 50,000 IU Vitamin E Moisturizer for Hydrating & Moisturizing Chapped Dry Skin & Fine Lines.

Both my boyfriend and I use this after we get out of the shower, and it goes on smooth and leaves your skin feeling super soft. It has a nice light scent too, nothing overpowering by any means. It does leave your skin a touch flushed when you first put it on, but that's only because of the acids in the cream, doesn't have any burning sensation though. Goes on great under makeup and great for daily use! One jar lasts us both a while, great value for the amount and quality!

It kept my face and neck hydrated and smooth out the wrinkles. This tub will last a long time because I had to use only a small amount at a time.

I bought the cream after reading the reviews and recommendations. Some people said that the cream was not greasy, but I DID find it to be so. It does eventually absorb into the skin, leaving it feeling very soft and smooth. I’m actually impressed with this product and I do plan on purchasing it again in the future. But since there aren’t any here on Amazon for purchase atm, I will go directly to the Colonial Dames website. They have quite a few other products that look very interesting and I am considering buying them to try. I highly recommend this vitamin E cream!

Update 11/12/2020: there is now some sort of natural fragrance in the lotion. It smells fine to me but is probably a bit strong to sensitive people...I had used original colonial dames 42k IU vitamin E cream for years. I was so excited when I saw that they created a natural version with a higher concentration of vitamin E. I promptly purchased it to give it a try. I use both standard and all natural beauty products. Various people have mentioned the 'bad smell' of this lotion. It is in fact not a 'bad smell' it is a lack of a smell or added fragrance that they are noticing. The original version smells great but has tons of chemically perfume that would sometimes burn my eyes. Added fragrances can also age your skin. This natural version doesnt smell like perfum. It smells like a natural lotion and is much better for your skin as fragrances can age the skin. I don't find it bothersome and any 'smell' goes away pretty fast once applied. To me the pros outweigh the cons and I would rather go fragrance free. Everything else about this product is fabulous. I slather it on my face at night and wake up with radiant skin.

Absolutely facially beneficial. I've loved that this vitamin E is a cream, not an oil. Cream absorbs quickly. Colonial Dames has been around since 1886. This particular blue-label jar is new to me. I'm pleasantly surprised how light it is. Love it. Can't live without Colonial Dames Vitamin E cream. The company sells a hand and body lotion, too. Both face cream and body lotion can be chosen with aloe vera. Great blend for moisturizing.

I have very dry skin and this is one of the few lotions that actually works well for me. It's very thick but absorbs well.

I have used this cream for several years and decided to try the version that is fairly new..."without artificial fragrance and color". I really dislike the smell - if this is the trade off for no artificial fragrance and color...no thanks! Good moisturizer though (not for face)!

Awesome cream!!! Got because a friend recommended it, she’s been using it for over 20 years and is in her 50s and has flawless skin. It is a little thick and smells a little, but I wear it at night so not a big deal. Husband hated the smell at first, but now wears it every single day. Lasts many months too!