Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy Paperback – October 2, 2016

While there's a ton of information online about Content Marketing anyone who's spent any time trying to google for a coherent and effective roadmap will often come away from the exercise with more unanswered questions than actionable ideas and a fair amount of confusion. Thankfully Hanly's book is the antidote to this type of confusion.Clear, concise and, most importantly, actionable ideas and strategies make this a must read.What's even more impressive is the confident yet relatable writing style. Too often 'How To' books can come across as either preachy, boring theoretical tomes or too conversational to take seriously. It's clear from reading the book that the author has actually implemented her own advice and her campaigns have delivered results - rather than glibly repurposing the usual hackneyed ideas about writing and content marketing in general.If you're looking for an authoritative guide on content marketing, one that will help you avoid some time consuming pitfalls as well as help you define an actionable plan then this book is for you. Highly recommended.

It is well structured and with step by step procedures that make it easy to implement... I Would incluye a Chapter with Relevant KPI

Content is already the #1 way that my business attracts new customers, but Laura's book gives even more of a detailed framework for creating content that helps to create authority for your brand (or personal brand). Because content marketing is definitely a marathon, not a sprint, you want to make sure you're spending your time and money wisely and doing it right. Otherwise all those blog posts and videos are for nothing. I like how this book covers a lot of the principles around creating personas for your content, actual goals and metrics, and a system for creating and promoting content. I found it just the right mix of theory and practical steps to follow.I have actually worked with Laura on some content projects, and can say first-hand that she is a total pro with excellent systems and a thorough and meticulous approach to content. So I'm please to have all of her best practices in one easy-to-reference book.

This book should be at least 50 dollars or more. Seriously. It is a blueprint that I am referencing now to improve my blog writing and creating a new email autoresponder. There is no holding back in this book of knowledge, and she practices what she preaches with putting a sales pitch of her own in the book. For me, I think I fit into her category of someone avoiding sales by writing. I am making it a point now after reading this book to put more sales spin in my blog posts and writing. As a writer, we need to support ourselves by asking. and this book has been a great confidence boost for me to ask more, so thank you

The book is not well edited or formatted. The content is useful; however, it is not easy to navigate.

I cannot rate a book higher than Content that Converts. This book thoroughly covers all the relevant topics for building a digital business. It's taken me lots of other books and podcasts and webinars and downloads to aggregate half of the information in this book. I'm not sure how one person can really have visibility into all of these sections but she does. If you are a content marketer, read this book. It's enjoyable, succinct and happen to hit me at the right time of my career.

Aside from a number of typos in a book about creating high-quality content (!!), this was a helpful and inspiring into to the space. Glad I read it.

This book is very specific and detailed when it comes to teaching online business owners everything from writing content to marketing. Every step is detailed in a way that nothing is left for guessing. Powerful action steps, good descriptions, and detailed instructions have me rating 5 stars!