Crisis Communications: The Definitive Guide to Managing the Message

This is a review of Crisis Communication: The Definitive Guide to Managing the Message by Steven Fink. The target audience of the book is written for anyone who has the task or the possibility of being a crisis communicator; college students and people in the work force. The strengths of the book are that it is a well written and a clearly structured book, which gives actual examples of successes and failures in crisis communications. The weakness of the book is that it tends to ramble on about the Penn State scandal a bit too much. I recommend this book because it is a great reference tool for anyone responsible for crisis communication. I even bought a copy of it for my boss so that he can learn from Mr. Fink.It also discusses some of the greatest successes and failures of crisis communication in recent history. It also tells what to do in the event of media coverage from everything from a small accident to a fatality. Also, it gives people the knowledge to be able to decide right and wrong and know the difference. This book helps people understand the meaning of a crisis and how to use the skill of communication to get through it.The book gets a bit too involved with the Penn State/ Jerry Sandusky scandal; however the author does disclose that he is an alumnus.Most responses to this book characterize it the way it is: a great reference book for crisis communicators. Others also say that it is a very useful book and I have to agree. This book expanded my knowledge much more about different crises and how to get past them.I would recommend this be on the desk of every Risk Manager in the nation, college students in the business/communication field, and many others that have crises in their work life

A wonderful book for those who want to learn how communication professionals should plan and execute successful strategies for dealing with a crisis. As Fink points out the question is not whether a company or a political candidate will face a crisis, the question is when. Fink has worked for many years in the field and his experience in dealing with so many cases is invaluable. I am using this book in a class I am teaching in strategic communication and it is written in a very systematic and enlightening matter. Highly recommended.

Very good book, it is clear and it isn't convoluted. I actually learned quite a bit from this book. It also a little funny parts which is just a bonus for me. I had to read this for a class but this is one of the few books I actually didn't mind reading, my professor did a good job on picking the class text.

Good tips for crisis communication.

I thoroughly enjoyed this book.While I've been engaged in the practice of crisis management for years, crisis comms is becoming increasingly important in our age of mass communications and I wanted to understand more. This book acts as a great introduction to the field - with loads of fascinating case studies to support the theory.

I needed it for school so

As a newbie to crisis communications, I have learned so much through reading this book. Fink very clearly lays out the essential ingredients of crisis communications along with examples of how companies and organizations either blundered or excelled because of their crisis communications.

Book was in great condition. Came as expected.